BNFL, which works the Sellafield atomic reprocessing plant, has been censured by the promoting guard dog for making ecological claims

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BNFL, which works the Sellafield atomic reprocessing plant, has been censured by the promoting guard dog for making ecological claims
The organization gloated in a daily paper advert that its administration of the site in Cumbria implied “the future of the condition is in safe hands”
A part of the open who reached the Publicizing Measures Expert (ASA) grumbled that BNFL “could not anticipate what would happen to radioactive squander in thousands of a long time to come” what’s more, that atomic plants were a “terrorist risk”
The advert, which showed up in a nearby newspaper, imagined a butterfly rising from a hand, what’s more, started with the words: “The Sellafield Group cares enthusiastically about the wellbeing of its workforce, the nearby group what’s more, the environment ”
BNFL (British Atomic Fuels) said the advert was composed to appear that squander reprocessing what’s more, clean-up work on the Sellafield site over the next 50 a long time would include “no hurt to the environment ”
The ASA ruled the advert was “misleading” since BNFL “could not anticipate the impacts of the Sellafield atomic control station on the environment”
BNFL said they had no plans to utilize the advert again

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